Google Shopping Ads vs. Google Ads: What Is the Difference?
In today's digital landscape, businesses have numerous options for promoting their products and services online. Among the most popular tools are Google Ads and Google Shopping Ads. While both are offered by Google and serve the purpose of advertising, they cater to different needs and are used in various ways. Understanding the difference between these two advertising platforms is crucial for businesses, especially those in Brick and Wall, who want to maximize their marketing efforts. What Are Google Ads? Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses can create ads that appear on Google's search engine results pages (SERPs), YouTube, and across the Google Display Network. This platform allows advertisers to bid on keywords relevant to their business, enabling their ads to appear when users search for those keywords. The primary benefit of Google Ads is that it provides a broad range of targeting options. ...