Relevance of SEO in the New AI Generative World
In today’s fast-paced digital era, artificial intelligence is reshaping how people search, interact, and make decisions online. With AI-powered tools such as ChatGPT, Bing Copilot, Google Gemini, and Perplexity now providing direct answers, businesses across the United States are beginning to ask an important question: Does SEO still matter in this new landscape? The answer is a resounding yes. Search Engine Optimization is not just relevant—it is evolving to align with how AI interprets and delivers content to users. Why SEO Still Matters in an AI-Driven World The core purpose of SEO has always been to connect people with the most accurate, valuable, and relevant information. While AI tools now generate responses instantly, they are still fueled by existing online content. These systems rely on structured, optimized, and trustworthy web pages to provide high-quality answers. This means businesses that continue to invest in SEO will remain more discoverable, both in tradition...